It’s time to pick!

by | Giu 6, 2014 | Blog

Well, here we are. We are excited to announce the launch of Postpickr Private Beta, currently only available to a restricted guests, which we trust will soon spread to new contributions. The project is ambitious, we are aware of it. There are many tools available for social media management, indeed, the offer is in constant growth and there are already several mature and affirmed products, managed by real giants of this market. Yet we are certain that in the market of professional social media management there are still growing needs to satisfy, in the same way as the level of involvement of social media in people’s lives and businness. The urgency of publishing contents promptly and efficiently on social media has never been so high. The social channels portfolio provided to companies and professionals is in constant growth. Each of them needs more and more attention and constant feeding, with captivating and interesting contents. But despite the shattering growth of the social content marketing and tools for its management, most involved participants don’t face the problem on a strategic and tactical plan. The reason is that the management of the whole communication flow is very demanding. The content marketing projects have several moving parts which get together at different times before forming cohesive campaigns. It is therefore essential to organize and carry out an editorial plan that would efficiently manage the whole process. Business and professionals feel more and more forced to think in an editor-like way. And here is where we enter the scene: PostPickr is a Tool for Social Content Marketing, thought for companies and professionals who are strategically...

PostPickr, your social media assistant

by | Giu 3, 2014 | Blog

Social Network as a means to entertain Everyday, together with millions of people, we use social network to get information, share experiences, socialize, make business. Whatever the field in which our social profiles operate, to be efficient and engaging we have to be able to entertain. Which means that communication must be interesting, creative, innovative, recognizable, able to engage the audience attention in order to attract and retain it to our brand. But sometimes contents effectiveness can be affected by poor operational efficiency. Whoever – at any level – deals with social media management knows how challenging to produce a constant and methodical flow of content, among a thousand daily tasks and information chaos. Creativity by itself is then not enough. Entertainment is to be organized In order to be efficient, our communication is to be: Designed Customized Planned Widespread Measured Let’s take TV as an example. TV is still the undisputed queen of mass entertainment because broadcast networks have had to build since they were born their own scheduling schemes in a competing situation, thus producing professionality aimed at optimizing broadcast programming, in relation with different targets and time scheduling. Postpickr: an editorial tool for social content publishing At publishing-level, it is easy to find similarities between social media and TV programs.  Let’s replace social networks with TV channels/networks, programs with post flow, television audience with social community, Auditel meter with the analytics and the job is done.  But apart from those differences related to the inner features of the medium, what is often missing in social communication is the ability of organizing itself in a planned scheduling, in which editorial guidelines and clear programming strategies would be defined in order to identify...